IRONMAN
NICE.
Target / Finish under 10 hours
Stephen De Neve / Endurance athlete
A SEASON
BUILT TO
GO FURTHER.
An ambitious sub-10-hour IRONMAN Nice goal for 2027, with a long-term ambition to qualify for the IRONMAN World Championship in Kona. A season of training, travel and racing creates stories for brands that belong in endurance sport.
IRONMAN
THE ROAD
TO KONA.
Ambition / Qualify for the IRONMAN World Championship
A race begins before the start line
THE WHOLE
SEASON IS
THE STORY.
From training and preparation to travel, the hotel stay and race day, Britt and I can tell the full story together. The work starts before the start gun and continues through recovery and the moments after a race.
That creates natural room for partnerships around sports apparel, equipment, nutrition, transport and hospitality. Content comes from real use and experience, with attention to both the sport and everything around it.
Ways to work together
PUT YOUR
BRAND IN
THE JOURNEY.
Show products in real use.
Wear, carry or use apparel, equipment and nutrition across the training week.
Tell the build-up.
Follow travel, accommodation, preparation and the atmosphere around the event.
Make the moment count.
Build a considered photo and video story around the event and its setting.
Keep the story moving.
Bring recovery, reflection and product experience into the content plan.
Interactive / Find a starting point
SHAPE A
PARTNERSHIP.
Choose a brand focus and a moment in the season. The page will suggest a content angle to start a conversation.
A content angle to explore
Apparel / Training
Build a photo and short-form video story around the kit in use across a real training week.
Start a conversation
The athlete behind the project
RACE WITH
A REASON.
Stephen is an endurance athlete and marketer with experience in triathlon, cycling and distance running. The portfolio brings together the preparation, people and race-day moments around that life in sport.
See endurance workOpen to selected partners
LET’S BUILD
SOMETHING
MEANINGFUL.
Tell Stephen what your brand is working on and where it fits into the season.
Contact Stephen